Table of Contents
1. The SaaS Investment Thesis
* Why SaaS Is Better For Customers
* Why SaaS Is Better For Vendors (ie Management Team)
* Why SaaS Is Better For Investors
* Buy The SaaS Index Or Individual SaaS Stocks?
* SaaS And Macroeconomic Cycles
* What Investors Should Focus On During This Phase Of The Transition To SaaS
2. Companies In The Pure SaaS Index
* Concur Technologies (CNQR)
* SALESFORCE.COM (CRM)
* Constant Contact (CTCT)
* DemandTec (DMAN)
* Kenexa (KNXA)
* LogMein (LOGM)
* NETSUITE (N)
* RightNow Technologies (RNOW)
* SuccessFactors (SFSF)
* Taleo Corporation (TLEO)
* DealerTrak (TRAK)
* Ultimate Software (ULTI)
* Vocus (VOCS)
3. Finding The Next SaaS Momentum Play
* Revenue Is A Meaningful Comparable For SaaS Companies
* Why We Measure Q-Q Revenue Growth
* SaaS Stocks Ranked By Q-Q Revenue Growth
* SaaS Stocks Ranked By Revenue Acceleration/Momentum Across Two Quarters
* How Does The Market Value Revenue Momentum?
4. Finding The Next Value Play In The SaaS Index
* Top 5 Stocks Based On Low PSR
* Value Filter # 2: Cash To Market Cap
* How Did The Value Plays Do Last Quarter?
5. Who Is In Both The Value 5 And The Momentum 5?
6. SaaS Index Valuation & Performance
7. Valuing The Salesforce.com (CRM) Bellwether
* The 3-Point Bear Case On CRM
* The 3-Point Bull Case On CRM
* How Did The Market View CRM Last Quarter?
* What Does The Latest CRM Qtr Report Tell Us?
Appendices: First Time Subscribers Start Here
A: Index Methodology
B. Salesforce.com (CRM) The SaaS Bellwether
C: Force Platform – Long Term Salesforce.com Growth
D: Why We Use PSR As A Value Indicators
E: Why Buyout Firms Clean Up While Public Market Investors Are Not Paying Attention
F: Finding The Momentum Play In The SaaS Index
G: Why Deferred Revenue May Be Becoming Less Important